كتب صيدلانية- مندى لافرز للصيادلة وفقط

استعرض الموضوع السابق استعرض الموضوع التالي اذهب الى الأسفل

كتب صيدلانية- مندى لافرز للصيادلة وفقط

مُساهمة من طرف زائر في الخميس 4 مارس - 20:45

[size=16][b]كتب صيدلانية|كتب صيدلانية جديدة_كتب صيدلانية2010|تحميل كتب صيدلانية|تحميل كتب الصيدلة|كتب الصيدلة|كتب طبية وصيدلانية|كتب صيدلانية وطبية|تحميل كتب طبية وصيدلانية|الكتب الصيدلانية|روابط كتب صيدلانية|كتب صيدلانية ممتازة



On Drugs
By David Lenson


Publisher: University of Minnesota Press
Number Of Pages: 256
Publication Date: 1995-08
ISBN-10 / ASIN: 081662710X
ISBN-13 / EAN: 9780816627103
Binding: Hardcover


Summary: YOU GOTTA READ IT
Rating: 5

This
is simply a spectacular book. No one has written so well about drugs.
Lenson is brilliant on the effects of drugs: what it's like to be high
on this or that. He's marvelous on the history of the reception of
various drugs--how pot came into the US and how its cultural meanings
changed over time. He's also astoundingly good at showing what role
drugs have played in the cultural imagination of the past twenty years,
and how the war against drugs functions as, among other things, a war
to regularize, normalize and delimit consciousness. The writing is very
clear, but highly sophisticated, nuanced and often poetic. You gotta
read it.



Summary: A Thoughtful Look At Complexity
Rating: 5

This
book is clearly one of the best to ever address links between
consciousness, drug consumption, and societal demands. It is superbly
written, with entertaining references to science, literature, history,
and music. The author reaches an intriguing set of conclusions linking
our attitudes about people who want to alter consciousness, the
ever-present desire to continue a consumerist culture, and growing
ideas about multiculturalism. The tone is very friendly-- the sort of
prose that makes you want to sit down with the author over a beer. I
particularly like that he draws distinctions among different illicit
drugs and shows an appreciation for their varied effects.



http://ifile.it/xtuj3re/081662 710X.zip

rapidshare.com/files/15 5349131/On.Drugs.zip







International Pharmacopoeia 2005







International Pharmacopoeia 2005
By World Health Organization


  • Publisher: World Health Organization
  • Number Of Pages: 1500
  • Publication Date: 2007-01-31
  • ISBN-10 / ASIN: 924156301X
  • ISBN-13 / EAN: 9789241563017
  • Binding: Hardcover

http://ifile.it/l6mz3nf/924156 301X.zip
or
filefactory.com/fil e/2ec1b7/n/924156301X_zip



European Pharmacopoeia, 4th edition 2002, english: Subscription to the Supplements, second year (Supplements 4.1)



* Publisher: Deutscher Apotheker Verlag
* Number Of Pages:
* Publication Date: 2002
* ISBN-10 / ASIN: 376923118X
* ISBN-13 / EAN: 9783769231182
* Binding: Gebundene Ausgabe

The
European Pharmacopoeia is a single reference work for the quality
control of medicines in Europe. Several legal texts make the European
Pharmacopoeia mandatory:

A Convention on the Elaboration of a European Pharmacopoeia ratified in 2003 by 31 European countries and the European Union;
European
Union directives 2001/83/EC and 2001/82/EC,on medicines for human use
and for veterinary use, respectively, maintain the mandatory character
of European Pharmacopoeia specifications on medicines as regards their
qualitative and quantitative composition and the tests to be carried
out on these medicines, the raw materials used in production and the
intermediates of synthesis. All producers of medicines or substances
for pharmaceutical use therefore must apply the quality standards of
the European Pharmacopoeia for the marketing and use of these products
in Europe. The texts of the European Pharmacopoeia are legally binding
and compliance is enforced by the administrative or juridical
authorities. The national authorities of the member states are bound to
apply them if necessary replacing any national monograph on the same
subject.


The
4th Edition consists of an initial volume 2002 (4.0) and a collection
of 8 non-cumulative supplements (4.1) published three times a year
following the decisions of each session of the European Pharmacopoeia
Commission. With supplement 4.6, the 4th Edition comprises 1750
specific monographs, 285 general methods illustrated by figures or
chromatograms and 2140 reagents. Every 4 months a new volume enters
into force.


rapidshare





Antigen Presenting Cells: From Mechanisms to Drug Development

Antigen Presenting Cells: From Mechanisms to Drug Development






Antigen Presenting Cells: From Mechanisms to Drug Development
By Harald Kropshofer, Anne B. Vogt


Publisher: Wiley-VCH
Number Of Pages: 651
Publication Date: 2005-12-06
ISBN-10 / ASIN: 3527311084
ISBN-13 / EAN: 9783527311088
Binding: Hardcover


Product Description:

This
novel, multidisciplinary handbook highlights recent evidence that
antigen presenting cells (APCs) are not only key players in the
initiation or prevention of an antigen-specific T lymphocyte-mediated
adaptive immune response, but also critical regulators and integrators
in the interplay between our innate and adaptive immune system.

Structured
in a clear way to allow access to a very broad readership, the book is
written from the viewpoint of a biochemist, immunologist, and scientist
with experience in drug development. It covers all cell types involved
in antigen presentation, providing the latest immunological facts with
a focus on drug development.

Backed
by a glossary explaining all important technical terms, this short but
comprehensive reference covers basic introductory aspects right up to
details for advanced specialists.




http://ifile.it/a2i4t1x/antige n_presenting_cells.rar

rapidshare.com/files/53 852214...evelopment.rar

pw: chem4all.net






Neonatal Formulary: Drug Use in Pregnancy and the First Year of Life, 5th edition






Neonatal Formulary: Drug Use in Pregnancy and the First Year of Life
By Cathryne Hall


* Publisher: BMJ Books
* Number Of Pages: 320
* Publication Date: 2006-11-29
* ISBN-10 / ASIN: 140514517X
* ISBN-13 / EAN: 9781405145176
* Binding: Paperback

download


Neural Networks in Chemistry and Drug Design, 2nd Edition





Neural Networks in Chemistry and Drug Design, 2nd Edition
By Jure Zupan, Johann Gasteiger


Publisher: Wiley-VCH
Number Of Pages: 380
Publication Date: 1999-10-01
ISBN-10 / ASIN: 3527297790
ISBN-13 / EAN: 9783527297795
Binding: Paperback


Product Description:

The second edition of this highly regarded text has been substantially
expanded. Part VI "Applications" is updated from 12 to 21 examples with
a new focus on applications in the area of drug design.

From reviews of the first edition:

?This book offers a sound introduction to artificial neuronal networks,
with insights into their architecture, functioning, and applications,
which is intended not only for chemists... The excellent quality of the
*******s and the presentation should ensure that it reaches a wide
international readership.?(Angewandte Chemie)

'One of the most useful aspects of the book is a walk-through of the
whole process for each application: experimental design, choice and
organization of the data, selection of network architecture and
parameters, and analysis of the results... The careful approach
embodied in this book is an antidote to the hype which has attended
neuronal networks in recent years.' (Journal of the American Chemical
Society)

'... highly recommended ... could become a scientific bestseller ...' (Spectroscopy Europe)

'The attractive and clear presentation of this book make it recommendable to the complete novice.' (The Analyst)

'We strongly recommend it for library purchase and it will be a useful text for lecture courses.' (Chemistry & Industry)



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Stockley's Drug Interactions 7th Edition



Stockley's Drug Interactions, produced within the Martindale Editorial
Team under Karen Baxter, remains the world's most comprehensive and
authoritative reference book on drug interactions.

* Contains detailed yet concise monographs
* Covers interactions between therapeutic drugs, proprietary medicines,
herbal medicines, foods, drinks, pesticides and some drugs of abuse
* Based on published sources and fully referenced
* A typical monograph contains a summary, clinical evidence for the
interactions under discussion, the probable mechanism, clinical
importance and management
* Covers over 14,000 drug interactions
* Contains over 2,800 monographs
* Includes 17,600 references


Stockley's Drug Interactions provides the busy healthcare professional
with quick and easy access to clinically relevant, evaluated and
evidence-based information on drug interactions.

Download Link:

rapidshare.com/files/78 907124...nteraction.zip







Indian Medicinal Plants: An Illustrated Dictionary



n
2004, Springer-Verlag Heidelberg published C.P.Khare’s "Encyclopedia of
Indian Medicinal Plants" which contained 400 monographs comprising
classical as well as contemporary research findings.

"Indian Medicinal Plants. An Illustrated Dictionary" is the second
major one-volume reference work by C.P.Khare which has been dedicated
to the distinguished scientist, Dr. A.P.J.Abdul Kalam, who did
pioneering work by reviving the glory of medicinal and aromatic plants
in Rashtrapati Bhavan.

Scientific monographs of "The Wealth of India" series (17 volumes) have
been capsulised in the dictionary and corroborated with the judicious
findings of German Commission E, European Cooperative on Phytotherapy
(ESCOP) and WHO. Therapeutic leads, active indications and
contraindications are salient features of the core text. These are
based on herbal pharmacopoeias, compendiums and latest editions of
standard reference works like "PDR for Herbal Medicines," "(Laurance)
Review of Natural Products", "Natural Medicines Comprehensive
Database". Leads for further research have been provided at a number of
places.

The Dictionary is the first updated source of Ayurvedic, Unani and
Siddha synonyms of their botanical counterparts, after a gap of more
than 30 years. The synonyms which appeared in "The Wealth of India"
series (1948-1976) and in Chopra’s "Glossary of Indian Medicinal
Plants" (1956) have been updated till January, 2007.

More than 2000 medicinal plants of "The Ayurvedic Formulary of India"
and "The Ayurvedic Pharmacopoeia of India" and more than 100 species of
non-Indian origin, incorporated in "National Formulary of Unani
Medicine" have been covered in the Dictionary. Divergent sources of
Ayurvedic, Unani and Siddha herbs have been identified and a number of
controversies have been sorted out.

Pharmacognosy experts have selected important herbs, which were
specially collected from leading pharamaceutical companies and
pharmacopoeial laboratories and included in the dictionary as four
colour photographs under the "Crude Herb Identification Guide" section.
This is a unique feature and makes it an exclusive treat.

The Dictionary has been presented in a user-friendly format, as a
compact, handy, easy to use and moderately priced one-volume reference
work. It unfolds hidden virtues and potentials of Indian herbs for busy
professionals, researchers, practitioners of herbal as well as modern
medicine, and library frequenters. It will prove a ready information
source for students of botany, economic botany, pharmacy, agricultural
and medical sciences, who aspire to have an edge over others and are
keen to keep themselves abreast of the times.



rapidshare.com/files/49 922210...nal_Plants.pdf


elsevier's dictionary of vitamins and pharmacochemistry, eBook


[center]

Hardcover: 852 pages
Publisher: Elsevier Science; 1 Mul edition (December 21, 2006)
********: English
ISBN-10: 0444516603
ISBN-13: 978-0444516602

Product Description
The dictionary will contain terms covering the following fields and
subfields: Vitamin Technology: Vitamin biochemistry / Physiology;
Origin of vitamins: natural, synthetic; Fat-soluble vitamins;
Water-soluble vitamins; Vitamins as antioxidants; Vitamin deficiencies
/ Hypervitaminosis - Enzymes/Proteins: Biotechnology as applied
biological science aimed at industrial exploitation - Hormones:
Biochemistry; Physiology - Pharmaceutical Chemistry / Pharmaceutical
Technology / Pharmaceutical Processes: Conception of the active
principles; Structural analysis; Antibiotics and their way of action;
Biochemistry; The Drug / The Medicament: Definition, origin, way of
action; Biochemistry - Medical Aspects in the ********s English,
German, French and Portuguese.

*An important resource for pharmacologists, pharmaceutists and medical doctors
*Includes definitions in several prominent ********s (English, German, French, Portuguese)
*Covers subfields of Vitamin Technology, Enzymes/Proteins, Hormones,
Pharmaceutical Chemistry, Pharmaceutical Technology, Pharmaceutical
Processes, and more
CODE



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[/center]
[/b][/size]

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رد: كتب صيدلانية- مندى لافرز للصيادلة وفقط

مُساهمة من طرف زائر في الخميس 4 مارس - 20:47



[size=16]Alzheimer's Disease And Memory Drugs





Download



Handbook of Copper Pharmacology and ToxicologY






Download




Pharmacokinetic Optimization in Drug Research





Download



Drug-Drug Interaction Primer





Download



Cancer Drugs






Download





[/size]
كتب
صيدلانية|كتب صيدلانية جديدة_كتب صيدلانية2010|تحميل كتب صيدلانية|تحميل
كتب الصيدلة|كتب الصيدلة|كتب طبية وصيدلانية|كتب صيدلانية وطبية|تحميل كتب
طبية وصيدلانية|الكتب الصيدلانية|روابط كتب صيدلانية|كتب صيدلانية ممتازة

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رد: كتب صيدلانية- مندى لافرز للصيادلة وفقط

مُساهمة من طرف زائر في الخميس 4 مارس - 20:48

[size=16]Poisoning & Drug Overdose




Download



Birth Control Pills





Download



Fundamentals of Nuclear Pharmacy





Download





Antimicrobial Chemotherapy





Download




Prescription and Non-prescription Drugs





Download


[b]كتب
صيدلانية|كتب صيدلانية جديدة_كتب صيدلانية2010|تحميل كتب صيدلانية|تحميل
كتب الصيدلة|كتب الصيدلة|كتب طبية وصيدلانية|كتب صيدلانية وطبية|تحميل كتب
طبية وصيدلانية|الكتب الصيدلانية|روابط كتب صيدلانية|كتب صيدلانية ممتازة
[/b]
[/size]

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الرجوع الى أعلى الصفحة اذهب الى الأسفل

رد: كتب صيدلانية- مندى لافرز للصيادلة وفقط

مُساهمة من طرف زائر في الخميس 4 مارس - 20:49

[size=16][b]Katzung and Trevor's Pharmacology, 6th Edition (Examination & Board Review Series [/b][/size]



[size=16][b][/b]

[b]By Anthony J. Trevor, Bertram G. Katzung, Susan B. Masters,[/b]

[b]Publisher: McGraw-Hill Medical[/b]
[b]Number Of Pages: 640[/b]
[b]Publication Date: 2004-09-01[/b]
[b]Sales Rank: 20741[/b]
[b]ISBN / ASIN: 0071422900[/b]
[b]EAN: 9780071422901[/b]
[b]Binding: Paperback[/b]
[b]Manufacturer: McGraw-Hill Medical[/b]
[b]Studio: McGraw-Hill Medical[/b]
[b]Average Rating: 4.5[/b]


[b]Katzung
is the book of choice for medical students, physician assistants, nurse
practitioners, and any other health care student who needs a thorough
review of pharmacology. This new edition has USMLE-type questions, case
studies, and new information on herbal supplements. --Carolyn Lewis
[/b]


[b]Book Description: [/b]

[b]The
best-selling review in pharmacology! This high-yield text continues to
include the most up-to-date information on all current drugs and covers
retrovirals, immunologic agents, and chemotherapies. Features two
practice tests with questions and answers in USMLE format.
[/b]


[b]Review:[/b]

[b]Good pharm review[/b]

[b]Well organized book with checklists, explicitly explained graphs and boxes, and Q & A's are well made as well.[/b]



[b]Review:[/b]

[b]Smart, concise, efficient [/b]

[b]Great
review book, especially if you have already spent time on studying
pharmacology (I used Katzung's Pharamacology), this book helps a great
deal to bring this knowledge back to surface.
[/b]


[b]Review:[/b]

[b]Fabulous Pharm Review[/b]

[b]Short,
concise discussion on each category (not specific drugs) with notes on
drugs that have interesting or significant deviation from category.
Explanations are short and sometimes thin, but if you do the practice
questions you realize a lot of the teaching info in book comes from the
questions. Highly recommended review book.
[/b]

[b]Review:[/b]

[b][perfect for couse work[/b]

[b]This
is the number one book for course work but will too be detailed for the
step 1.IT has nice tables and easy to read format that aids in
remebering these drugs. I remebered being told that this book ws too
detailed for step 1 before i took the exam, but i didnt listen and i
ended up wasting precious time reading the details not tested in step
1.so i would not want anyone else to make the same mistake. I studied
first aid later and i found out that it helped me more for the step 1
than this book. i ended up makin a 229/95.
[/b]


[b]Review:[/b]

[b]Best pharm book[/b]

[b]This
book is way better than Lippincott (which has prettier pictures, but
isn't very useful when you need details-- don't be fooled)! I found the
information organized, thorough (without being exhaustive), and
well-written. Great for reference during 1st and 2nd years of med
school; I hate pharm, but this book made it tolerable. For boards prep,
I would recommend using it along with the Lange pharm flashcards.
[/b]




[b]Katzung and Trevor's Pharmacology (Examination & Board Review Series (Appleton & Lange)) [/b]
[b]By Anthony J. Trevor, Bertram G. Katzung, Susan B. Masters, [/b]
[b]submitted by khalidabdullatif , 16 hours ago [/b]
[b]20 views, updated 7 hours ago [/b]

[b]rapidshare.com/files/62 688325...ogy_6th_Ed.rar[/b]



[b]http://mihd.net/d3mp9u[/b]
[/size]











[size=16][b]Transfusion Microbiology [/b][/size]



[size=16][b][/b]


[b]Transfusion Microbiology[/b]
[b]By John A. J. Barbara, Fiona A. M. Regan, Marcela Contreras[/b]


[b]Publisher: Cambridge University Press [/b]
[b]Number Of Pages: 410 [/b]
[b]Publication Date: 2008-07-07 [/b]
[b]ISBN-10 / ASIN: 0521453933 [/b]
[b]ISBN-13 / EAN: 9780521453936 [/b]
[b]Binding: Hardcover [/b]


[b]Extensive
measures are taken to ensure that blood transfusion poses a minimal
microbiological hazard to recipients. Transfusion Microbiology is the
definitive text on all aspects of transfusion transmitted infections.
This comprehensive text covers all medical, scientific, technical and
developmental aspects of this critically important sector of
transfusion medicine. A detailed discussion of all infective agents,
donor issues, testing and pathogen inactivation is provided. Agents
causing major concern recently, such as vCJD, are considered in the
context of historical experience with agents such as HIV. All aspects
of risk assessment, regulation, cost benefit analysis and quality
management are reviewed. Relevant to blood transfusion centres,
hospital transfusion laboratories, haematologists and microbiologists,
medical, scientific and technical staff, universities and general
training programmes worldwide, Transfusion Microbiology provides an
up-to-date resource for all practitioners and researchers involved in
transfusion medicine.
[/b]


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[/size]




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رد: كتب صيدلانية- مندى لافرز للصيادلة وفقط

مُساهمة من طرف زائر في الخميس 4 مارس - 20:50







[size=16]Organic Chemistry 6th Edition
Organic Chemistry (6th Edition)
by Robert T. Morrison, Robert N. Boyd




LINKS

part 1
rapidshare.com/files/97 892234...part1.rar.html

part 2
rapidshare.com/files/97 897947...part2.rar.html

part 3
rapidshare.com/files/97 903629...part3.rar.html

part 4
rapidshare.com/files/97 909867...part4.rar.html

pass
prophet_mohammed









[size=12][b][size=16][b][i]Pharmacotherapy Casebook: A Patient-Focused Approach [/b][/size][/size][/b][/i]



[size=16][b][size=16][i][/i][/size][/b]



[b][size=16][i]Pharmacotherapy Casebook: A Patient-Focused Approach [/i][/b]
[i][b](PHARMACOTHERAPY CASEBOOK ( SCHWINGHAMMER))[/b][/i]
[i][b]By Terry L. Schwinghammer[/b][/i]
[i][b]Publisher: McGraw-Hill Medical [/b][/i]
[i][b]Number Of Pages: 432 [/b][/i]
[i][b]Publication Date: 2008-07-09 [/b][/i]
[i][b]ISBN-10 / ASIN: 0071488359 [/b][/i]
[i][b]ISBN-13 / EAN: 9780071488358 [/b][/i]
[i][b]Binding: Paperback [/b][/i]


[i][b]Learn How to Apply the Principles of Pharmacotherapy to Real-World Clinical Practice![/b][/i]
[i][b]Pharmacotherapy
Casebook sharpens the problem-solving and clinical decision-making
skills you need to identify and resolve commonly encountered drug
problems. This new edition is packed with over 140 patient cases - all
of them new or revised - and makes the perfect study companion to the
seventh edition of DiPiro's Pharmacotherapy: A Pathophysiologic
Approach.
[/b][/i]
[i][b]Everything you need to develop expertise in pharmacotherapy decision making:[/b][/i]
[i][b]Realistic
patient presentations include medical history, physical examination,
and laboratory data, followed by a series of questions using a
systematic, problem-solving approach
[/b][/i]
[i][b]Compelling
range of cases-from the uncomplicated (a single disease state) to the
complex (multiple disease states and drug-related problems)
[/b][/i]
[i][b]Diverse
authorship, with cases provided by 183 clinicians from 82 different
schools of pharmacy, health-care systems, and other institutions in the
United States and Canada
[/b][/i]
[i][b]Casebook sections conveniently categorized by body organ system to correspond with the Pharmacotherapy textbook [/b][/i]
[i][b]Coverage
that integrates the biomedical and pharmaceutical sciences with
therapeutics to teach the importance of a sound scientific foundation
for pharmacy practice
[/b][/i]
[i][b]Appendix
containing valuable information on pharmacy abbreviations, laboratory
texts, mathematical conversion factors, and anthropometrics
[/b][/i]



[b][i]filefactory.com/fil e/ab982b/n/0071488359_rar[/i][/b]
[b][i]filefactory.com/fil e/438c...4_Pharther_rar[/i][/b]
[b][i]rapidshare.com/files/15 3300746/0071488359.rar[/i][/b]





[b][/b]




[b][size=16][b]Neonatal Formulary: Drugs in Pregnancy and the First Year of Life [/b][/size][/b]



[b][size=16][b][/b]


[b]Neonatal Formulary: Drugs in Pregnancy and the First Year of Life : A Pharmacopoeia[/b]
[b]By The Northern Neonatal Network, Bmj[/b]


[b]* Publisher: Bmj Publishing Group[/b]
[b]* Number Of Pages: 312[/b]
[b]* Publication Date: 2003-01[/b]
[b]* ISBN-10 / ASIN: 0727917382[/b]

[b]Book Description:[/b]
[b]A
compact and regularly updated reference with all the information
doctors, midwives and nurses need to know about the prescribing of
drugs, and their safe and accurate administration. Information on
placental transfer, teratogenicity, and toxicity is provided for each
listed drug, as is information on the extent to which the drug appears
in breast milk (and the extent to which this matters). A whole page
monograph is provided for all the commonly used drugs, blood products
and vaccines and for a range of "orphan" drugs not mentioned in other
standard formularies. There is also introductory advice on the
management of suspected infection, renal failure, neonatal pain,
circulatory and vascular problems and the control of seizures.
[/b]


[b]PDF | 1.7 MB | no password[/b]

[b]filefactory.com/fil e/67d3...NeoFormula_rar[/b]
[b]or[/b]
[b]megaupload.com 2 OCNIOE9[/b]
[b]or[/b]
[b]easy-share.com/1701541623.html[/b]

[/size]
[/b]


or



[b][size=16][b]rapidshare.com/files/14 4586429/tneonatalform.zip[/b][/size][/b]








[/size]
[/size]



[/size]

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رد: كتب صيدلانية- مندى لافرز للصيادلة وفقط

مُساهمة من طرف زائر في الخميس 4 مارس - 20:50

[size=16][b]Jobs in the Drug Industry: A Career Guide for Chemists[/b][/size]




[size=16][b]This
book is intended to help newly graduated chemists, particularly organic
chemists, at all levels from bachelors to post-doctorates, find careers
in the North American pharmaceutical industry. It will serve as a
practical, detailed guiedbook for job seekers as well a reference work
for faculty advisers, research supervisors, development officers,
employment agents, and personnel managers in the industry. The book
gathers in a single volume the fundamentals of getting an industrial
job as a medicinal or process chemist, and covers all aspects of a
chemist's job--scientific, financial, and managerial--within a
pharmaceutical/biotechnology company. Other scientists looking for jobs
as analytical or physical chemists and even biochemists and biologists
will find the book useful. The valuable appendix is a unique compendium
of 365 commercial, governmental, or non-profit institutions that
comprise the North American pharmaceutical industry
[/b]

[b]rapidshare.com tjobs_drg_ind.zip[/b]
[/size]






Pharmaceutical Marketing: A Practical Guide>





Guide to Marketing in the Pharmaceutical Industry
from C.H.I.P.S.


Pharmaceutical Marketing:
A Practical Guide
by Dimitris Dogramatzis

Designed as a practical
guide for the pharmaceutical industry, Pharmaceutical Marketing applies
cutting-edge marketing concepts and tools to the real-world intricacies
of marketing a heavily regulated product whose success is determined
not by the actual end-user, but by various industry stakeholders.

From creating a worldwide
vision that cascades into local tactics to managing a drug portfolio or
pricing a particular product, this book guides readers through
developing, implementing, and auditing a successful marketing strategy
geared specifically to the pharmaceutical industry. It provides graphs,
tables, worksheets, pharmaceutical case studies, and a sample marketing
strategy.

*******s
The Pharmaceutical Market
Marketing Strategy
Distribution Strategy
Pricing Strategy
Forecasting, Planning, Evaluating
Communications Strategy





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rapidshare.com/files/15 2869825/tpharma_mrkt.zip


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